Patient BureauPatient acquisition for aesthetic clinics Book a Strategy CallBook a Call

Meta advertising for med spas and aesthetic clinics

United States

Ad spend in. Booked patients out.

Waiting area of a modern aesthetic clinic
Where the patient decides. We fill the room; you fill the chair.

Patient Bureau builds and runs Meta patient acquisition for aesthetic clinics. We're measured on consults booked, patients who show up and revenue you can trace back to the ad, not on clicks.

Book a Strategy Call → See the method

20 to 30 minutes. We'll look at your current acquisition and tell you where Meta fits, or doesn't.

Founder-led by an operator with over a decade in marketing, several companies launched, seven figures raised, and over seven figures in sales. He spent years buying ads with his own money before running them for anyone else.

10+Years in marketing
10,000+Leads generated
7 figuresRaised
7+ figuresIn sales
01

The problem

You're good at what you do. Patient flow is the problem.

Cheap leads are easy. Patients who book, show up and pay for a treatment are the only number that matters.

Where most clinics leak
Ad spendInquiriesConsultsPatientsRevenue
Volume narrows at every stage. The steepest drop is almost always between inquiry and consult: slow follow-up, no qualification, no process. That's the stage we build first.

Most agencies optimize for cost per lead. They report it, celebrate it, and stop looking. Whether those leads picked up the phone, booked, showed up and paid becomes your problem, not theirs.

We treat it as the only problem. Every dollar of ad spend is judged by what it turns into further down the chain. If a campaign wins on cost per lead and loses on bookings, it gets cut. If an offer brings in bargain hunters, it gets rewritten.

And because great ads still fail when a clinic takes 18 hours to call a lead back, we build the follow-up process with you. We don't become your front desk, but we do own the number at the end of the chain, so we make sure the handoff works.

02

The method

Offer, ads, follow-up, reporting. Nothing else.

New leadsYour clinic
Neuromodulator, new patientNew, 2 min
Lip filler consultCalled
Laser packageBooked, Thu 2:30
Skin resurfacingBooked, Fri 11:00
Neuromodulator, returningCalled
Every inquiry lands here with the treatment they asked about, the moment it arrives. Your team calls, marks the outcome, and that's the whole job on your side.
I

Build demand

An offer built around the treatments with the strongest economics in your clinic, then creative direction, targeting and campaign structure to put it in front of the right people.

II

Capture intent

A tight path from ad to inquiry, with qualifying questions, so the people who respond are reachable, serious and worth your team's time.

III

Convert faster

A clean handoff and follow-up process so new inquiries are contacted in minutes, not hours, and booked before they cool off.

IV

Scale what works

Budget moves weekly toward the campaigns, offers and creative producing the strongest patient economics. The rest gets paused.

03

The founder

Alon, founder of Patient Bureau, speaking on stage

Why I built this for clinics.

I've spent over a decade in marketing and building companies. I've launched several businesses, built a venture-backed technology company from zero, raised seven figures, generated over seven figures in sales, and more than ten thousand leads along the way. Much of that was with my own money or my own company's money on the line.

That changes how you look at an ad account. You stop caring about impressions and start caring about what a lead is worth. The offer matters more than the targeting. Speed to follow-up can decide the outcome. And a clinic doesn't need more marketing, it needs the right patients every week, reliably.

Aesthetic clinics are where that thinking pays off most: high-value treatments, repeat patients, room to grow, and a market full of agencies selling clicks. So I narrowed everything to one job: turning Meta ad spend into booked patients, and being accountable for the number.

AlonFounder, Patient Bureau
Paid acquisitionOver a decade in marketing and paid media
Sales and closingOver seven figures in sales, not just ads run
Company buildingSeveral launches, seven figures raised
Unit economicsFinancial modeling, fundraising, P&L ownership
04

The engagement

One thing, done properly.

We run Meta patient acquisition end to end. You get a live list of new leads built for your clinic and two strategy calls a month to review them and your sales funnel. Nothing else lands on your desk.

Simple monthly management fee. Ad spend billed by Meta directly to you. Month to month after the first 90 days.

What one fee replaces

  • A paid media hire or freelancer
  • A creative and copywriting resource
  • Landing page and lead form build
  • Tracking and reporting setup
  • Your hours in Ads Manager

Your side of the deal

  1. Call new leads within minutes.
  2. Mark in the list who booked, showed and was treated.
  3. Two strategy calls a month. That's it.
Meta advertisingStrategy, campaign setup, daily management and testing across Facebook and Instagram.
Offer strategyEntry offers and packages designed to attract the right patient, not the cheapest one.
CreativeAd concepts, copy and creative produced by us for aesthetic patients, inside Meta's health advertising rules.
Lead captureLanding pages and forms that qualify inquiries and collect only what your front desk needs.
Lead routingNew inquiries reach the right person immediately, with follow-up that doesn't depend on memory.
TrackingConversion tracking from ad to booking, built without sending sensitive patient information to Meta.
OptimizationWeekly budget, creative and audience decisions based on bookings and revenue.
Leads and reportingA live lead list for your clinic, updated as inquiries come in, and two strategy calls a month with the founder.
05

Run your own numbers

Patient economics, not marketing vanity.

This is the acquisition chain we care about: from ad spend to booked consultations, treated patients and revenue. We've pre-filled the model with illustrative starting assumptions for an established aesthetic clinic. Replace them with your own numbers to see how the economics change.

If a stage is leaking, this is where it shows. For many clinics, the biggest loss happens between inquiry and consultation, not inside the ad account.

Illustrative model Edit the assumptions
$
$
%
%
%
$
$
Illustrative monthly outcome
Qualified inquiriesSpend divided by cost per inquiry
0
Consults bookedInquiries that became an appointment
0
Consults attendedBooked consults that showed
0
New patients treatedAttended consults that converted
0
Cost per new patientAd spend divided by patients treated
$0
First-visit revenuePatients times first-visit value
$0
First-visit return on ad spendBefore any repeat visits
0.0x
First-year revenue from this cohortPatients times first-year value
$0

Illustrative model only. Actual acquisition costs, booking rates, patient value and revenue vary by clinic, market, offer, treatment mix and sales process.

Want these numbers built from your clinic's real data? That's what the strategy call is for.

Book a Strategy Call →
Treatment room in a modern aesthetic clinic
Arched corridor and consultation seating in a clinic
06

Fit

We're selective. On purpose.

Paid acquisition works when the clinic behind it is ready for more patients. We take on a small number of clinics at a time and say no when the fit isn't there. We'd rather say no early than underdeliver later.

A strong fit

  • ✓Established med spa or aesthetic clinic with real revenue and strong reviews
  • ✓Injectables, laser, skin or body treatments with room for more patients
  • ✓Someone who can respond to inquiries within minutes, not days
  • ✓Able to invest $3,000 to $10,000 or more a month in Meta ad spend

Probably not

  • ×Solo providers without an acquisition budget yet
  • ×Primary care or insurance-driven practices
  • ×Clinics looking for SEO, social, branding, web and CRM under one fee
  • ×Anyone who wants leads but not a process for calling them back
07

The first 60 days

What happens after yes.

Week 1Foundations

Access, tracking, offer and creative brief, landing page build.

Week 2Launch

Campaigns built, first ads live, first leads in your list.

Weeks 3 to 8Prove the chain

Test offers, creative and audiences against inquiry cost and booking rate.

Week 9 onwardScale

Move budget to what works, introduce a second treatment or offer.

Our commitment

First campaigns live within two weeks of getting access. New leads in your list as they come in, numbers every Monday, two strategy calls a month. When something isn't working you'll hear it from us first, with a plan for fixing it.

08

Next step

Ready for predictable patient demand?

Treatment room in a modern clinic

Tell us about your clinic, your current acquisition and where you want to be in twelve months. In a 20 to 30 minute call we'll tell you whether Meta is worth scaling for you, and exactly how we'd approach it. If it isn't a fit, we'll say so.

Book a Strategy Call → Or write to hello@patientbureau.com